Monday, 11 December, 2017

Facebook Watch Is Looking To Launch New Types Of Shows

YouTube app on digital devices The You Tube video app is seen on various digital devices on 28 March 2017. Nur
Wallace Pearson | 12 August, 2017, 00:33

The first slate of programming is expected to include around 40 shows from different publishing partners and content studios.

"As people are watching more and more video on Facebook, they want a place they can go to reliably and dependably watch video".

"To help inspire creators and seed the ecosystem, we've also funded some shows that are examples of community-oriented and episodic video series", Facebook said.

Facebook is beefing up its video offerings again with the new "Watch" platform, which could have implications for how travel agents market themselves on the social network. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.

In its announcement, Danker said: "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching".

The Watch tab puts a lot of sections around videos, where you'll find categories like "Most Talked About", "What's Making People Laugh", and "What Friends Are Watching".

In an apparent bid to take on Google-owned YouTube, Facebook has rolled out "Watch" - a redesigned video platform for creators and publishers. The page will also inform the users about the show and what is it all about. If you like any show, you can just follow the show, and latest episodes will then appear in your Watchlist. The "Watch" tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook's TV apps.

All the media companies CNBC spoke to said Facebook is looking for traditional shows, where producers could submit episodes ahead of time. The company has said that Watch will be available on laptop, desktop, mobile as well as in most o the provider's TV apps. However, the company is aiming to make it available to additional US viewers "in the coming weeks". If it can drive enough viewers to these shows thanks to its 2 billion total users, Facebook could offer significant revenue-share payouts, attracting better and better content creators.

Aside from that, Watch is also considered a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.

"In general, the model here feels very YouTube-like, with a subscription model, though Facebook's apps for TV platforms in recent months have signaled the broad structure and interface, with a combination of videos recommended or liked by friends, things you've saved, things that are popular on the platform, and so on", said Jan Dawson of Jackdaw Research.

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