Thursday, 23 November, 2017

Instagram Lets Users to Share Stories Directly to Facebook

Stories which copies a popular Snapchat feature has helped increase the amount of time people spend on the app Stories which copies a popular Snapchat feature has helped increase the amount of time people spend on the app
June Sullivan | 08 September, 2017, 00:53

Several users on Instagram are already seeing an option to share their images or Stories to Facebook, as Mashable reports. According to the company, close to 250 million people use Instagram Stories daily, and this is bigger than total number daily active users on Snapchat app.

The Stories feature, which is a copy of the Snapchat feature, was added to Instagram in August 2016.

The test, which was first spotted by The Next Web's Matt Navarra via Twitter user Mário Rui André, is now being run with small number of Instagram users in at least Portugal.

In an attempt to make Stories popular on Facebook, the social media network is now relying on Instagram to see if it can help get the feature to finally stick.

Instagram Stories shared to Facebook will appear on the Facebook app's Story section, which is located at the top of the News Feed. Apparently this feature is being tested out in Portugal at the moment and it is unclear when it could go live for everyone else, if at all.

Following its success on Instagram, Facebook quickly baked Stories into its other apps, including WhatsApp and Messenger. Stories are so unpopular on Facebook that the company made a decision to place grayed-out icons of user's friends to populate the Stories section of the app, as pointed out by The Verge.

The latest feature, which is still under its testing phase, gives Instagram users the option to share photos and videos created with Instagram's in-app camera to their Facebook Story, as well as their Instagram Story. Both Apps have traditionally kept separate from the beginning. It's entirely possible that Facebook could decide not to move forward with this, but it does present the opportunity to further promote its Stories feature and keep Snapchat's growth at bay. And news use among Snapchat's user base increased 12 percentage points, to 29% now, up from 17% in early 2016.

The Verge calls the test quite sad and desperate, as if Facebook is doing everything it can to goad audiences into using Stories on its own platform.

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