Tuesday, 21 November, 2017

4G-enabled Micromax Bharat 1 launched in India for Rs. 2200

Micromax Invite Bharat Micromax Launches Bharat 1 4G Feature Phone with BSNL; Offers Unlimited Calls and Data
Delores Daniels | 18 October, 2017, 00:48

Bharat-1 comes bundled with BSNL's 4G SIM with a nominal fee of Rs 97 per month with unlimited VoLTE calls and data. "Connecting the last mile- to the Internet and relevant information - is an important part of the strategy for both BSNL and Micromax".

For the Micromax Bharat 1 4G VoLTE feature phone, Micromax has joined hands with the government-owned PSU BSNL. After two years, the cost of ownership for BSNL will be Rs 4,528 as compared to Rs 5,172 of Jio's and after three years, goes the claim, BSNL's ownership cost will be Rs 5,692 as against Rs 6008 in the Jio phone if kept by the customer.

Like the JioPhone, the Bharat 1 is 4G VoLTE enable, however BSNL does not offer 4G VoLTE services as of yet. For starters, it has a similar 2.4-inch TFT display, and is powered by a Snapdragon processor (most likely the Snapdragon 205) coupled with 512MB of RAM and 4GB internal storage. It features a 2-megapixel camera on the back side, and a VGA camera upfront.

The "Made in India" Bharat-1 is a dual-SIM capable feature phone. And Micromax is also offering some digital content services such as Live TV, movies, and music.

Nevertheless, Micromax and BSNL's Bharat 1 is expected to face tough competition from Reliance Jio and Airtel. The Micromax Bharat-1 also supports all languages including 22 major Indian languages. The CMD of BSNL, Anupam Shrivastava commented on this matter, "We are proud that we are partnering with Micromax, a home-grown player on the auspicious occasion of Dhanteras".

Other features on the Bharat-1 include music/video player, FM Radio, Alphanumeric keypad, torchlight, a 3.5 mm headphone jack, internet browsing, ringtones, phone contact and much more. But if a customer uses the respective devices for three years, Jio Phone would cost them Rs. 6,008, whereas the Micromax Bharat-1 would cost customers Rs. 5,692. Like the JioPhone, Bharat 1 offers customers "unlimited voice" and high-speed data at an affordable price.

With "Bharat 1", Micromax and BSNL are aiming to provide a 4G phone to India's 500 million population that does not have access to the Internet.

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