Friday, 24 November, 2017

Facebook acquires tbh app, plans to make it a new Instagram

CREDIT Courtesy of tbh CREDIT Courtesy of tbh
Delores Daniels | 18 October, 2017, 00:57

It was just a few weeks ago in September when tbh, which stands for "to be honest" was topping the Apple aapl app store as one of the most popular apps for teenagers, having only debuted in August.

As per the reports, Facebook has paid under $100 million for the startup app. The app's FAQ says that the team now has no plans to monetize tbh, but when they do they said that they will be "soliciting feedback from the community to make sure it complements the experience".

In the short period of two months that it has been out, the app has been a viral hit in the United States.

Facebook has been seeking new avenues to reach flighty teenage users, who want to communicate in different ways and who may view the flagship Facebook app as more of a stodgy utility than a place to have fun.

Facebook Inc. has proven again and again that it is willing to lay down some major cash to keep teens from migrating to competitors, from its $1 billion acquisition of Instagram to its $19 billion acquisition of WhatsApp.

Instead of sending each other biting remarks on people's looks or social status, tbh's users can only participate in online polls in which they can rate people in categories like who "Makes you laugh the hardest". "We're impressed by the way tbh is doing this by using polling and messaging, and with Facebook's resources, tbh can continue to expand and build positive experiences", the company said. The acquisition also eliminates a nascent competitor.

The California-based tech giant highlighted that the last decade of the internet was based on open communication. "Most of all, we were compelled by the ways they could help us realize tbh's vision and bring it to more people". This will bring more familiar environment for everyone so they can discuss things according to the requirements of its users and other employees of Facebook.

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