Wednesday, 17 January, 2018

Facebook promises personalized music in first label deal

Facebook promises personalized music in first label deal Facebook promises personalized music in first label deal
Delores Daniels | 22 December, 2017, 01:24

What does this mean for Vevo, the music-videos service whose main distribution channel has been YouTube, but whose deal with that platform is up for renewal in 2018 - just as (it seems) Facebook is planning to do a lot more with music video in various forms?

The deal, announced this afternoon (December 21), will give users permission to legally upload and share videos which contain UMG-licensed music across Facebook, Instagram and Occulus for the very first time.

"There is a magnetic relationship between music and community".

The deal marks an important milestone in the social company's ambitions to compete with Google's YouTube, now the most popular destination online for listening to music.

The agreement could prove especially beneficial for Universal Music Group who's catalog includes top musical artists in today's pop culture like Taylor Swift, Lady Gaga, Kanye West, and Lana Del Rey.

Last year, the site made a concerted push into livestreaming with Facebook Live, letting users with a smartphone broadcast everything from press conferences to their dinner parties to the world at large.

The other major record companies are nearing similar deals, sources tell CASHBOX, A joint statement from the company said the deals will "serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online".

By moving to appropriately license music on its platform, Facebook is also opening the door for further control on user-generated content. "We are excited to bring that to life on Facebook, Instagram, Oculus, and Messenger in partnership with Universal Music Group", said Tamar Hrivnak, Facebook's head of music business development and partnerships. In the pipeline, it also paves the way for a potential Facebook Music service, which could rival Spotify and Apple Music for on-demand streaming playback.

Earlier this month, Facebook released its own collections of songs and song effects.

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