Wednesday, 17 January, 2018

Steve Jobs Jeans Wins Apple Lawsuit Because Letters Aren't Fruit

Steve Jobs Jeans Wins Apple Lawsuit Because Letters Aren't Fruit Steve Jobs Jeans Wins Apple Lawsuit Because Letters Aren't Fruit
June Sullivan | 30 December, 2017, 01:23

Now that the company can officially call themselves Steve Jobs, they're free to market and talk about it. Why isn't Steve Jobs name even trademarked? Brothers Vincenzo and Giacomo Barbato chose to brand their line of clothing and accessories after learning that the name Steve Jobs, Apple's legendary founder, was not actually trademarked.

Vincenzo and Giacomo Barbato started using the name a few years ago after discovering Apple never trademarked it.

Apple is known for being in court a lot. But seems like a negligence in trademarking the name of the founder has become a blessing for an Italian brother duo. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo.

The court didn't agree, stating that the letter "J" isn't edible and therefore the cutout at the side can't be taken as a bite. According to Business Insider Italia, Apple focused on the logo and because the J isn't a fruit, the brothers told the outlet, the chunk can not be a bite, as in the Apple logo. However, unlike Apple which uses the fruit by the same name to depict its company, Steve Jobs does the same with the letter "J".

Via TechSpot

However, they say they are likely to step onto Apple's turf by making electronics, including potentially a Steve Jobs-branded Android smartphone.

'We are working on a line of highly innovative electronic devices, projects we have been working on for years, ' the pair said.

What do you think of the court's decision to allow Steve Jobs to exist as a non-Apple affiliated company? We will give space to many minds throughout Italy, especially Naples, to give the possibility to realize a dream, because Steve Jobs has really left a mark in the universe.

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