Wednesday, 17 January, 2018

Apple buys Canadian app development startup Buddybuild

It was a Happy New Year for the App Store as it took in a record $300 million on January 1st To Grow Audiences, Gaming App Publishers Look to App Stores
Delores Daniels | 05 January, 2018, 13:58

"We're excited to share that the Buddybuild team has joined the Xcode engineering group at Apple to build unbelievable developer tools for the entire iOS community", the company announced, likewise confirming that Buddybuild will soon become an exclusive iOS developer tool. In a separate statement, Buddybuild said that though it would continue to support existing paid customers, "Free Starter" plans and Android app development will be discontinued on March 1.

With the acquisition, the startup will be integrated into Xcode, which is Apple's suite of development tools for its platforms, like iOS, watch OS and MacOS, as well as tvOS.

Apple also partnered with GE in October to enable developers create a series of industrial apps to iPhones and iPads.

Moreover, integration of machine learning with Core ML in building apps is also attracting developers to the platform. That service today operates as Apple's online service for over-the-air installation and testing of mobile applications offered to developers in the iOS Developer Program. Late yesterday Apple revealed that App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year's Day 2018.

Aside from new hardware sales which inevitably spurted sales, Apple also places some of the responsibility for the increased income on the new App Store saying that it made "app and game discovery fun and easy for the over half a billion customers that visit the App Store every week".

Now, the acquisition of BuddyBuild could help Apple up the number of downloads, which is still behind Google's Android.

The robust performance of the App Store bodes well for Apple's Services business. This is according to App Annie report, which claims that Apple garnered revenue of approximately $11 billion in the third quarter of previous year while Android managed to clock only $6 billion in the same period.

Apple has been undertaking a lot of initiatives to make the platform more attractive to developers.

Buddybuild was established in 2015 by former Amazon employees Dennis Pilarinos and Christopher Stott.

Buddybuild added in its blog post that Vancouver has become something of a hotbed for software development, and adding Apple's extra cache should make local recruitment even easier if the company does decide to grow.

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