Thursday, 18 January, 2018

'Google Pay' is Here to Rebrand Company's Payment Solutions

Google Pay 'Google Pay' is Here to Rebrand Company's Payment Solutions
Delores Daniels | 11 January, 2018, 08:09

There's Android Pay for checkout lines, Google Wallet for sending money to your friends, and Chrome's autofill feature for online purchases.

Continuing with its policy of "fragmentation and consolidation", Google announced that it is merging Google Wallet, Android Pay and a myriad of other services under a single platform. Users will be able to save their payment information in their Google account. It's a bit confusing, but Google is streamlining its payment branding today with the launch of Google Pay.

While the branding was unveiled at the CES 2018 event, many users had reportedly been getting this update days in advance as they were already seeing the Google Pay logo on their phones while making payments.

"Over the coming weeks, you'll see Google Pay online, in store, and across Google products, as well as when you're paying friends", said Bhat.

In a company blog post, VP of product management for payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology. So, Google tried several times and finally made a decision to give us a one for all payment service.

All said and done, digital payment efforts by either Google or Apple in India didn't seem to have taken off as expected.

According to Juniper Research, only 24 million people used Android Pay in 2017, compared with 34 million for Samsung Pay and 86 million for Apple Pay.

Built on the government-supported Unified Payments Interface (UPI), Tez allows users to make payments straight from their bank accounts. However, while Google Wallet still exists, the tap-to-pay system was then rebranded Android Pay and introduced in multiple markets.

Android Pay was primarily created to allow people to make simple and secure payments from their mobile phones.

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