Thursday, 22 February, 2018

NBC Reports Record-Setting Super Bowl Streaming Audience

Super Bowl 2018: The real contest -- will viewers tune in? NBC Says Ads for Super Bowl LII Have Sold Out
Heather Davidson | 09 February, 2018, 05:15

The city of Philadelphia and the internet is lit after the Eagles took home the win against the New England Patriots at Super Bowl LII on Sunday night.

I'm just waiting for David Harbour to show up on the field in next year's game, sparking a whole new conspiracy theory on whether the Super Bowl is really just a Tide ad.

While an NBC spokesman said: "We had a brief equipment failure that we quickly resolved".

A vehicle and a funeral dominated This Is Us (2.7/9) last night as the blockbuster NBC drama returned to its regular Tuesday slot and ratings perch following the dizzying heights of its post-Super Bowl episode on Sunday that reveal how patriarch Jack actually died. The league's regular-season ratings declined 9.7 percent over 2016, and that follows an 8 percent regular-season decline the previous year.

Hopefully, NBC can keep it together for the rest of the night. Well, while all those hilarious Super Bowl ads were airing on US TV, a significant portion of that audience was getting a beer, replenishing the mid-game snacks, or just simply talking about the game and not actively engaged in the commercials.

Overnight TV ratings are not the final number.

Fantasy Football expert Mike Clay said: "Best Super Bowl commercial so far has been "empty black screen". The piece will stay on Facebook Watch, gaining more views and repeat views. Pyeongchang, not exactly a familiar location, is also in an unfavorable time zone for NBC, 14 hours ahead of the East Coast. They measure 56 national television markets, representing more than two-thirds of the country's potential audience, and give networks an early indication of what the final ratings will be. The free livestream will include the game, all ads and the halftime show.

By saying no "commercial time" was missed, NBC might be indicating that network promos were supposed to air during the blackout time. The network lured Mike Tirico away from ESPN in 2016 as Costas' long-term replacement, and past year decided he would be the face of the Pyeongchang Olympics.

No players sat or knelt for the anthem during the playoffs, including the Super Bowl.

Even with the decline, NBC's broadcast last weekend managed to find a spot on the list of the 10 most watched USA television programs in history, which are all Super Bowls except for the 1983 series finale of "M.A.S.H".

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