Wednesday, 25 April, 2018

Apple bids for education market with new iPad

Apple iPad event launch live EXPRESS NEWSPAPERSOur seat for today's event which starts at 4pm GMT
June Sullivan | 28 March, 2018, 01:22

Apple introduced a $299 9.7-inch iPad.

In elementary and high schools, Apple has gone from teacher's pet to the back of the class.

As part of Apple's focus on education, students will receive 200GB of free iCloud storage. Software As mentioned, this new iPad is heavily geared towards school use, so numerous new features Apple has worked on have to do with education.

The Logitech Crayon will cost $49, compared with the $99 Apple Pencil sold with the iPad Pro.

Book creation feature has also been introduced to Pages on both iOS and macOS.

Consumers can pre-order the new iPad starting today for $329 with 32 GB of storage, the same price as the previous iteration.

Other cool specs include a large Retina display, Apple's blazing fast A10 Fusion chip, advanced sensors that help deliver immersive augmented reality, an 8MP rear camera, GPS, Touch ID and 10 hours of battery life.

"I think Apple moved the ball forward, but I don't see districts swapping out Chromebooks or PCs en masse", Moorhead said.

You can order it today, and it will start shipping later this week in the following countries: Australia, Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, UAE, the United Kingdom and the US. "We're excited to see Apple's new classroom offering and how schools in our area will adopt them", he said.

In the U.S. schools, 60 per cent laptops and computers use Google software, followed by Apple's iOS at 12.3 per cent and MacOS at 4.7 per cent.

Education sales for iPads rose 32 per cent to more than 1 million units in Apple's fiscal third quarter. And perhaps more ominously, a student who grows up using a Chromebook and Chrome OS gets comfortable with that platform.

The software announcements aren't Apple's first stab in the education market.

Apple made up just 17 per cent of the K-12 USA educational market in the third quarter, according to data from Futuresource Consulting. It also comes loaded with all the apps you expect from Apple. Chromebooks now make up more than half of mobile devices shipped to schools. At the "Lets Take A Field Trip Event", with an affordable new iPad aimed at students and a flood of educational tools for teachers, the company showed that it's determined to remain a presence in the education market, and hoping to turn students into future Mac, iPad and iPhone buyers.

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