Thursday, 24 May, 2018

Amazon and Best Buy team up to sell smart TVs

Amazon Partners with Best Buy on new Fire TV Edition Smart TVs Best Buy and Amazon partner up in exclusive deal to sell new TVs
June Sullivan | 19 April, 2018, 02:02

Best Buy will sell more than 10 of the 4K and HD Fire TV Edition models, with more coming later in the year.

"We could not have a better partner in this endeavour", said Amazon's founder and CEO, Jeff Bezos. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

Amazon first introduced the world to Fire TV Edition smart TVs back in May 2017, when it announced a partnership with budget television maker Element.

Other details that have yet to be made public include the prices of the TVs and the type of revenue or payment deals that will exist between Amazon and Best Buy.

Amazon and Best Buy were also quick to note that the televisions will let you watch live, over-the-air television by connecting any HD antenna to the sets.

Amazon and Best Buy were once mortal enemies.

Best Buy CEO Hubert Joly said the new Fire TVs will provide customers with a "incredible user experience". But this move feels bigger, if only because consumers often go to physical stores to look at a TV before making a purchase.

Alexa will receive continuous updates to add more commands and functionality to the voice assistant to make the TVs more feature rich over time. Tens of thousands of Alexa skills are already accessible today, allowing you to have fantastic entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. But if what I've experienced with Fire TV devices over the past several years remains true, I recommend you steer clear of the whole lineup.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Netflix is one of the key services Roku customers access through Roku set-top boxes and dongles and Roku-enabled smart TVs. For more information, visit www.amazon.com/about and follow @AmazonNews. HDMI ports are available on the TVs to allow users to connect gaming consoles. Best Buy already stocks and sells a range of Amazon Echo, Fire, and Kindle products, and it showcases them prominently in stores and in marketing material.

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