Thursday, 24 May, 2018

Twitter Inks Video Deals With Disney, NBC and Viacom

Twitter To Double Video Output In 2018 Including Pacts With NBCUniversal Disney Viacom Twitter To Double Video Output In 2018 Including Pacts With NBCUniversal Disney Viacom
Wallace Pearson | 02 May, 2018, 01:19

For its second year participating in Digital Content NewFronts, Twitter announced new video advertising solutions to go along with a long list of new content partnerships including NBC and Ellen. While several shows are newcomers, others are deals re-inked for more time on Twitter. But only Twitter has the audience that is shaping culture.

Twitter wants to be taken seriously as a major player in sports.

Finally, Twitter unveiled tonight a brand new tool for advertisers called Live Brand Studio, which will provide live content support on Periscope, including audience planning, tech support, and real-time analytics.

Sports and gaming is another area Twitter hopes to dominate. Both companies have struck a deal that's going to bring a variety of live shows to the microblogging network.

ESPN, which is owned by Disney, will launch SportsCenter Live that will produce breaking sports news on Twitter.

Barstool Sports: An eight-episode Twitter exclusive, Barstool Live is a new show offering insight on some of the biggest sporting events in the USA with Pat McAfee, Dean "Big Cat" Katz, and sports writer PFT Commenter.

Wendy's, for example, is the first brand signed up for a new sponsorship product called Creator Originals, which allows the fast-food chain to promote and place in-stream ads on content from popular accounts in Niche, Twitter's creator and influencer network.

Bleacher Report: House of Highlights, which already boasts millions of followers, is airing on Twitter with a reinvented show on sports highlights. The 30-minute shows are expected to feature live, original content from top sporting events across the country with the hosts of Pardon My Take plus former NFL All-Pro Pat McAfee.

IGN: Fans looking for more E3 coverage can find 30-plus hours of content from the show streamed by IGN live, along with pre and post shows and expert analysis.

While Twitter has built a solid core base of celebrities, politicians and journalists, it has failed to match the broader appeal of Facebook and other social media platforms, hurting its ability to bring in ad revenues.

"To innovate at this scale with The Walt Disney Company is a huge step forward in expanding the depth and breadth of video content we offer to leaned in, engaged consumers on Twitter", Twitter Global Vice President of Revenue and Content Partnerships Matthew Derella said in a press release. "Only Twitter has brand-safe content, paired with the best presentation".

Recommended

Stanley Cup Playoffs Buzz: Golden Knights top Sharks on Karlsson OT goal Stanley Cup Playoffs Buzz: Golden Knights top Sharks on Karlsson OT goal The Sharks dominated the Golden Knights for the first period of game three Monday night, outshooting Vegas 14-4 at one point. Rask deserved no criticism after the way he has played in the first two games of the second round against the Lightning.

First Severe Weather Risk of the Season First Severe Weather Risk of the Season It's encouraged to have a severe weather plan in place now to keep your family safe. "A few of those storms could be severe". If any stronger storms were to pop up on Thursday, the chance would be more so confined to the eastern half of the region.

What are the new dances and emotes in Fortnite season 4? What are the new dances and emotes in Fortnite season 4? Patch v4 .0 notes were released after the server downtime, which is the reason why many players haven't read them yet. There have also been a number of changes to the user interface, created to make the player experience more seamless.

Top Trump aide denies calling president an 'idiot' Top Trump aide denies calling president an 'idiot' It also comes amid a swirl of speculation that Kelly is on his way out as chief of staff, having been bypassed by Trump recently. A stung Trump had challenged him to an IQ contest in jest, but never really overcame the slight.

Seahawks draft UW tight end Will Dissly in 4th round Seahawks draft UW tight end Will Dissly in 4th round Dissly was a three-year starter at tight end for the Hawks and a two-year starter at defensive end. In return the Seahawks got the 27th pick and the Packers third- and sixth-rounds selections.

Windows "April 2018" update rolling out from today Windows Microsoft automatically launched the Office files you have been working on before the reboot, but the Timeline expands the option. Indeed, no Windows update would be complete without any upgrades to Microsoft's virtual assistant, Cortana .

Apple is not satisfied with the sales of the iPhone X Apple is not satisfied with the sales of the iPhone X You will still have to rely on lightning earbuds or get yourself a Bluetooth Headphone for the cordless audio experience. By now, almost six months after the iPhone X release, it's clear that the supercycle isn't going to happen.

Deal reached to evacuate Syria's Yarmouk Palestinian refugee camp - state media Deal reached to evacuate Syria's Yarmouk Palestinian refugee camp - state media In the years that followed, most of its 160,000 residents fled to other parts of Syria or to neighbouring countries. Last month it seized Eastern Ghouta, the last rebel stronghold near Damascus .

Juror Says Bill Cosby Admission of Giving Women Quaaludes Caused His Conviction Juror Says Bill Cosby Admission of Giving Women Quaaludes Caused His Conviction Ryan likened Cosby's description of a purported sexual encounter with Constand to "reading some disgusting pornography novel". Harrison Snyder said it was the comedian's "own deposition" that made him come to his conclusion.

Why Messi wasn't at Iniesta's departure announcement Why Messi wasn't at Iniesta's departure announcement Briefly, it looked like Deportivo would become the first team to beat Barca in the league this season. We had some tough moments and we overcame them without losing and that's incredible".

United Nations security council overwhelmed by suffering at Rohingya camps United Nations  security council overwhelmed by suffering at Rohingya camps This week, Security Council ambassadors are visiting Bangladesh and Myanmar to investigate the suffering of the Rohingya . Last November, however, the council issued a statement condemning the violence in Rakhine. "The lack of a U.N.

In Israel's permits, Palestinians see tool to control lives In Israel's permits, Palestinians see tool to control lives Anyone who ever served prison time is nearly certain to have one, but others who are banned were never in an Israeli prison. The man, who spoke on condition of anonymity for fear of repercussions, rejected what he saw as an attempt to recruit him.

Andres Iniesta exit deprives Barca of humble star who kept winning Andres Iniesta exit deprives Barca of humble star who kept winning Iniesta joined Barcelona's training academy at age 12 after leaving his village in southeastern Spain. Barca has given me everything". "He is another part of the Barcelona history in the past 15 years".

'A drive-by shooting': Tom Brokaw rails against sexual harassment allegations 'A drive-by shooting': Tom Brokaw rails against sexual harassment allegations In response, Vester's lawyer, Ari Wilkenfeld, said she stands by her allegations, "which speak for themselves". Daily sports headlines from across Gwinnett County, including high school, professional and college news.

Congress to hold 'Jan Akrosh' rally in Delhi today Congress to hold 'Jan Akrosh' rally in Delhi today The 44-page booklet has a prominent photograph of Rahul Gandhi and the tricolor on its cover. PM Modi called Rahul Gandhi soon after the latter's flight landed on Thursday evening.